MX Player has become the first Indian app to cross 1 billion downloads, with less than 30 apps worldwide achieving this coveted figure of 1 billion app downloads! And no app in India has even come close to touching one billion downloads!
MX Player started out as a video and audio player Indian market in 2011. of market
In 2019 view of the market demand, OTT was transformed into the platform.
Once it forayed into the OTT arena, MX Player has evolved to focus on its content over the years. Its MX Player Original shows are designed to appeal to the Indian masses. Hello Mini, Raktanchal, Ashram, Samantar, Bhaukaal, and the erotic drama Mastram were all watched with great enthusiasm.
Keeping up with the times, and seeing the popularity of short video content aggregator TikTok, MX Player launched its own short videos category, which saw the popularity of mx player skyrocket!
This is the beginning of a golden era for MX Player. The platform has recently tied up with Alt Balaji to stream. MX Player has recently launched a paid version of its app under the MX Player Gold category. For a modest subscription rate, viewers can enjoy ad-free content on MX Player.