Disney Star, the official broadcaster for the ICC World Test Championship Final 2023 (WTC), has received a great number of advertisers interested in advertising on its television and online platforms before the India vs Australia match in London. In this article, we will tell you how many sponsors join Disney Star.
Star Sports Network has brought on board 15 sponsors, while Disney+ Hotstar has secured 13 sponsors from different categories for the upcoming WTC final that starts on June 7th and runs until June 11th, 2023.
How Many Sponsors Join Disney Star
Here is the list where Star Sports has partnered with several sponsors for the tournament, including Bajaj Allianz, LAYER’R SHOT, Pokerbaazi, MRF, Samco Securities, Jindal Panther Steel, Ultratech Cement, DBS Bank, Atomberg Technologies, Maruti Suzuki, Charged By Thums Up, Hero Motocorp, Cadbury Dairy Milk, Livguard Energy Technologies, and Allied Blenders and Distilleries.
Along with the 15 sponsors, Star Sports has also brought on board 40 advertisers and over 45 brands. Baazi Games has joined as the co-presenting sponsor, and ICICI Prudential Mutual Fund is the co-power sponsor on Disney+ Hotstar.
Many national and international brands such as Bajaj Allianz, Scaler Academy, Policy Bazaar, Paisa Bazaar, Club Mahindra, Coca Cola, HSBC, Maruti Suzuki, Uber, L’Oreal, and Castrol have been enlisted as associate sponsors.
Ajit Varghese, who is in charge of advertising sales at Disney Star, said that people are getting more and more interested in the ICC World Test Championship Final between two big cricket teams. This is going to create a lot of excitement in the country.
We have worked together with advertisers from different fields, who are associated with Star Sports and Disney+ Hotstar. Our aim is to help them reach their business goals through this important event.
The response we’ve received has been fantastic. We’ve already sold all the important elements of the event well ahead of time. However, We are confident that we will provide an exciting tournament experience for our valued advertisers.
Arindam Paul, who is a founding member and the Chief Business Officer of Atomberg Technologies, is happy to share that Atomberg will be sponsoring the broadcasting of the World Test Championship final.
Cricket on TV has been an important part of our media strategy for the past two years. Additionally, it has greatly contributed to increasing our audience and raising awareness, which has ultimately helped our business grow from earning 25 crores per month to 100 crores per month.
Abhijit Shah, who is the Head of Marketing, Digital, and Customer Experience at ICICI Prudential AMC, mentioned that at ICICI Prudential Mutual Fund, their main focus is to provide investors with a wide range of mutual fund options to help them make informed investment decisions.
With Disney+ Hotstar, during the upcoming ICC World Test Championship, we see a great chance to connect with our desired audience through Connected TVs and mobile devices. Our goal is to create awareness about our brand and motivate people to invest in mutual funds. Our partnership with Disney+ Hotstar brings together the excitement of cricket and the opportunity for financial growth in a seamless way.
The WTC final will start from June 7th to 11th, 2023. You can watch the tournament live on Star Sports Network and Disney+ Hotstar.
Source: Media Release
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