Shah Rukh Khan’s upcoming film Dunki cracks the biggest OTT deal in the history of Hindi Cinema, all thanks to Rajkumar Hirani.
Rajkumar Hirani, the renowned director of Indian Cinema, has consistently captivated the audience with his classic social comedies. His upcoming film, Dunki, starring Shah Rukh Khan, is one of the most highly anticipated films of 2023. Scheduled for release on December 22, 2023, the film has recently made headlines for striking the biggest post-theatrical digital ott deal with Jio Cinema, as exclusively revealed by Bollywood Hungama.
According to a reliable source, Jio Cinema has acquired the digital rights of Dunki for a staggering sum of Rs 155 crore. “This is the biggest ott deal ever made in the history of Indian Cinema for a film released in a single language. The collaboration between Rajkumar Hirani and Shah Rukh Khan, two of India’s biggest global icons, has contributed significantly to this achievement. Their film is expected to make a global impact, leading to this groundbreaking post-theatrical deal,” the source informed Bollywood Hungama.
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The strategic vision behind this deal is to propel the Jio Cinema platform to a global scale with Dunki. The team is diligently working on developing an interface that will make the app accessible worldwide, positioning it to compete with streaming giant Netflix. “While Rs 155 crores is an immense sum, the combination of SRK and Hirani is deserving of this and much more. The amount fetched by Dunki surpasses even the figure Jawan received for its Hindi version from Netflix,” the source shared with Bollywood Hungama.
Alongside Shah Rukh Khan, the film also stars Taapsee Pannu and Vicky Kaushal in pivotal roles. Dunki, a co-production of Red Chillies Entertainment and Rajkumar Hirani Film, is set to make its grand debut on the silver screen on December 22, 2023.
