Written By
Ritik Tiwari
Customer loyalty programs are designed to encourage repeat business and reward customers for their loyalty. Here are five examples of popular customer loyalty programs:
Starbucks Rewards is a well-known loyalty program that allows customers to earn stars for each purchase. These stars can be redeemed for free drinks, food items, or merchandise. Members also receive personalized offers and discounts based on their preferences and past purchases.
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While not a traditional loyalty program, Amazon Prime is a membership program that fosters customer loyalty. Prime members enjoy benefits such as free and fast shipping, access to streaming services, exclusive deals, and more. The all-encompassing benefits encourage customers to make more purchases on the platform.
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Sephora's Beauty Insider program rewards customers for their beauty product purchases. Members earn points for every dollar spent, which can be redeemed for various beauty products. Additionally, members receive exclusive access to sales, events, and personalized product recommendations.
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Delta SkyMiles
Airlines often have loyalty programs, and Delta SkyMiles is a prominent example. Members earn miles for each flight, which can be redeemed for future flights, upgrades, or even hotel stays. Frequent flyers also enjoy elite status benefits, such as priority boarding and lounge access.
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Lululemon Sweat Collective
Lululemon's Sweat Collective program is designed for fitness professionals. Members receive a discount on Lululemon products, exclusive access to certain items, and invitations to special events. This program not only builds customer loyalty but also fosters a sense of community among fitness enthusiasts.
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