Role of SWOT analysis in strategic planning

Written By

Ritik Tiwari

SWOT analysis plays a crucial role in strategic planning by providing a comprehensive overview of an organization's internal strengths and weaknesses as well as external opportunities and threats. The acronym "SWOT" stands for Strengths, Weaknesses, Opportunities, and Threats.

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Assessment of Internal Factors

Identifying strengths and weaknesses within the organization.

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Evaluation of External Factors

Recognizing opportunities and threats in the external environment.

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Informed Decision-Making

Using insights to make strategic decisions and set organizational goals.

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Prioritization and Goal Alignment

Establishing priorities and aligning goals based on SWOT findings.

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Risk Management

Developing strategies to address weaknesses and mitigate threats

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