Written By
Buzz Tidings Desk
Here are the top 5 key features of social commerce:
Brands can tag products in their posts or stories, allowing users to click on these tags to view product details and make purchases without leaving the app.
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Social media platforms now offer in-app checkout options, enabling users to complete their purchases without navigating to external websites.
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Social commerce thrives on content created by users, such as reviews, photos, and videos, which provide authentic and relatable endorsements of products.
3
Live-stream shopping events, where influencers or brand representatives showcase products in real-time, allow users to make purchases directly from the live stream.
4
Social proof, such as likes, shares, and comments, along with influencer endorsements, plays a crucial role in building trust and driving sales in social commerce.
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